The client required a sales kit to promote their North American uncoated mechanical and newsprint papers. The kit folder needed to be flexible enough that the sales person could include both the Port Hawkesbury and Duluth brochures and their products or just one mill and its products. The project included a three-panel kit folder with two 12-page brochures along with pockets for 12 inserts. The inserts varied from a single page to four pages. Shown here is the inside spread of the large kit folder, one of the brochure covers and two inserts.

The design approach was to show the end use of their papers. All magazines and papers shown within the photos have been printed on their paper.

Client: Gates-Morris Marketing Limited

Photographer: Dan Callis