Memory Lane Heritage Village required a rebrand that included redesigning their logo. Memory Lane is a living history museum depicting coastal rural life in Nova Scotia during the 1940s. 

The new logo is based on 1940s colours, typography and clothing styles. One of the key historical items at the village is their bright red truck. We designed the logo so that it looks like dad has just bought a new truck (very prestigious at that time) and his wife and kids are posing for a photo in front of the truck (again a very typical thing to do at that time).

Shown here are the new logo, Visitor Map, two different highway signs.

Client: Lake Charlotte Area Heritage Society

Illustration: Bonnie Ross