Campaign included: 2 posters, brochure, print ads and fact sheet. Campaign was produced for Health and Wellness, Addiction Services. Extreme or binge drinking is a serious problem for 19-29 year olds. Since the greatest risk is when the person is about to pass out or is passed out, we chose to show images depicting this. The wet marks on the posters are an indication of the quantity of drinks that have been consumed. Stock photography was used as our budget was low. Materials were also produced in French.

Client: Alidade Marketing Limited