Workers’ Compensation Board of Nova Scotia

Establishing a brand

WCBNS produces numerous brochures, reports, plans, community reports, in-house newsletters plus other collateral. In 2008, they required a rebrand of their materials. WCBNS asked KBrown Design to create a new brand for all of their materials.

The designs provided the WCB with a well-designed visual identity across all of their digital and print communication pieces that helped them effectively deliver their prevention and return-to-work messages to their stakeholders. They wanted their collateral design to be distinct yet simple and easy to read. They wanted their visuals to be appealing and engaging: the new brand helped them achieve both. Effectively reaching their stakeholders is an important part of how the WCB is building a culture of safety in Nova Scotia: the more engaged their stakeholders are in the messages they share, the more likely they are to work safely.